“In a fragmented media environment, it’s more important than ever for our campaign to be investing early and aggressively across platforms to deliver our message where voters are,” Biden campaign manager Julie Chavez Rodriguez said in a statement.
The TV and digital advertising push comes as voters say they are skeptical of the 80-year-old president, with majorities of Democrats citing concerns about his mental ability and electability, according to a recent“If you are the incumbent president and you are spending $25 million more than a year ahead, it doesn’t take a rocket scientist to figure out you have a problem and need to fix it,” a Trump campaign senior adviser said of the purchase.
The ads will air on CBS, CNN, MSNBC, Fox News, YouTube and even streaming sites like Hulu in states such as Pennsylvania, Michigan, Wisconsin, Arizona, North Carolina, Nevada and Georgia.The footage shows Biden glad-handing American workers at job sites and appearing vigorous behind the Resolute desk in the Oval Office as he signs legislation.