“I think if we’re learning anything in this moment, it is that we need to remain flexible, that these models are changing rapidly, that keeping up with technology and the consumer means we have to stay flexible and agile,” says Dana Walden, co-chairman of Disney Entertainment, in an interview withHowever, being flexible also means being willing to give up a few cards.
In other words, Disney is focusing on its core entertainment brands and its streaming ambitions, and is willing to give a bit in its more niche cable channels, which already have content that eventually lands elsewhere in the Disney ecosystem. To that end, the Spectrum deal will include the ESPN+ streaming service in its Select Plus TV offering, a more sports-centric tier that the cable company is rolling out over the coming months.
Pitaro adds that giving ESPN+ greater reach could help the company as it seeks new sports rights deals.
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