, but one conversation with Emma Mackey has me rethinking my spritzing strategy. The actress, who was recently appointed as the Burberry Goddess ambassador, believes that fragrance should be a “treat”—for the wearer and the every-so-lucky bypasser. “I’ve always loved perfume, but perfume is a treat. It’s not something I would ever just buy for myself,” the Netflix star exclusively tells me. “I’ll only ever do two sprays max. I try to savor it. It’s a treat and I don’t want to waste it.
This technique, which encompasses one spray for the wrist and for the hair, has been with Mackey for life—but the sparing approach is especially applicable to Burberry’s luxe eau de parfum. “There’s vanilla caviar in this—it’s the first time the ingredient has ever been used in a perfume. It’s very fancy,” she says. That said, don’t mistake the fragrance for an intoxicatingly sweet aroma. “It is a little earthier and rounded than that.