Broadway’s Neil Diamond Musical ‘A Beautiful Noise’ Sees Attendance Boost With New Matinee

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A new Thursday matinee seems to be paying off for the Neil Diamond Broadway bio-musical A Beautiful Noise: Last week the show grossed more than $1 million, a nine-month high attributable at least i…

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Although specific dollar amounts for the Thursday matinee were not disclosed, the gross was up 130% over the average Wednesday evening gross, according to the rep. For the week ending September 10, the show grossed a total of $1,008,409 for its eight weekly performances, compared to $892,495 the previous week.

When he announced the schedule change, Davenport said that Broadway’s Covid shutdown left a lasting impact on audience patterns, in part due to more New Yorkers working from home and being less inclined to make advance plans. “And my research shows…they are looking for more matinees,” he

 

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