also threatens to lead to college athletes being deemed employees.
Jim Cavale is the founder and former CEO of INFLNCR, a company that worked with dozens of schools on activities related to NIL compensation for athletes. He started INFLCR four years before the NCAA lifted its ban on athletes cashing in on their fame, anticipating that eventually it would happen. Cavale recently launched Athletes.org, a free membership organization for college athletes that provides support with NIL activities, legal representation and help with other challenges that have emerged in a radically changed landscape. It is not an effort to unionize athletes, Cavale said, but instead looks toward a future where the relationship between athletes and their athletic programs is more similar to a professional sports league.
“Now, with that I felt strongly that the report was missing media-revenue sharing, and other ways that the pie of gross revenue could be allocated in a format and a fairer manner for college athletes,” Cavale said.A group of entrepreneurs who run NIL collectives, the donor-funded and managed organizations that have become a common way of paying college athletes without schools being directly involved, have banded together and proposed a revenue-sharing plan to the NCAA and SEC leaders.
“We don’t want the players to be employees either. But we think they should be sharing in the revenue that they help they generate,” said James Clawson, co-founder of Spyre Sports Group, the collective that works with Tennessee athletes.Follow Ralph D. Russo at https://twitter.com/ralphDrussoAP and listen at http://www.appodcasts.com
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