Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The Creator showcases its AI robots at an NFL game. From Rogue One director Gareth Edwards, The Creator is an upcoming science-fiction film focusing on a war between humans and robots with artificial intelligence, and an ex-soldier who connects with a childlike robot. The Creator stars John David Washington, Madeline Yuna Voyles, Gemma Chan, Allison Janney, and Ken Watanabe.
Ahead of The Creator's release, the movie uses a unique advertising strategy to capture the attention of the NFL audience. In a new Tweet from creatorthefilm, actors dressed as The Creator’s AI robots are positioned on the field and in the stands of a Los Angeles Chargers and Miami Dolphins game. Included in the post was a still photo alongside a brief clip of the AI robots stoically coming alive in the stands. The Tweet is captioned with “The future is here. AI robots have arrived at the Chargers and Dolphins game at SoFi Stadium.” The Tweet went on to encourage the purchase of advanced tickets for The Creator.
The Creator Could Be The Sci-Fi Film the Fall Needs With the global interest growing in AI, The Creator has an interesting hook. Furthermore, the film made headlines for its use of innovative film technology that enabled The Creator to be made cheaply relative to other films of its scale. With the epic sci-fi sequel Dune: Part Two being delayed until 2024, The Creator may just be the exciting new sci-fi that the industry needs for the fall.That said, The Creator has not gone without controversy.
The Creator can go into fall with cautious and complex optimism. The need for new movies in the wake of the SAG-AFTRA and WGA strikes along with Dune being delayed could serve it well. However, early controversy may complicate the fervor behind the film before it has even been released. Leaning into the AI at the heart of the film is a good approach for The Creator as robots come alive at SoFi Stadium.
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