, she argues. “You tend to see shows in self-contained episodes and it doesn’t really matter if you haven’t seen the previous one. You can dive in without having to commit to the full five hours of a series.”Shipwrecked. Channel 4 also has a format ofThe argument for the channels contends that paid streamers put pressure on customers by offering too much choice. Having selected a show, the subscriber feels obliged to give it their full attention and see it through to conclusion.
“It’s a new audience for us and a really interesting way to extend our reach,” Mr Newman says. “You have so much fierce competition from the streamers that having a way to mitigate some of that through a FAST proposition is going to be really important.” I hope it strengthens British TV. Channel 4, which is set to begin in-house production, sees an opportunity. UK-based production giant All3Media is a partner in Virgin TV’s move into FAST. Its subsidiary, Little Dot, a digital content business and media network, is behind several channels, including nature-themed Real Wild.