The Big Picture When talking about some of the highest-grossing horror films, people may not associate found footage with that achievement. The subgenre is more niche than it is lucrative compared to others of its kind, such as slasher horror and psychological horror, but has amassed a huge following nonetheless. The often hit-or-miss subgenre has produced now-cult favorites like Creep, REC, and Hell House LLC.
How Did 'The Blair Witch Project' Make So Much at the Box Office? "Found footage" is when on-screen media states that it is made up of footage that had been discovered after being lost or inaccessible, making it different from the mockumentary style, and is not restricted to the horror genre. The Blair Witch Project, directed by Daniel Myrick and Eduardo Sánchez, may have made the most at the box office but is far from the first of the found footage subgenre.
‘The Blair Witch Project’s Marketing Helped Make It a Box-Office Smash One of the most important parts of The Blair Witch Project's impact, something newer viewers of the film may not be aware of, was the marketing. Heavily utilizing the Internet, a public website was created to promote the film. The site featured real-looking police reports and "missing" posters, featuring the faces of all three main characters.
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