, its home market has been struggling since the pandemic.
“It is an open secret in the industry that theatres and distributors issue and buy lots of promotional tickets to drive initial sales, which is key for a movie’s performance,” said a local film director. “The decades-long practice got worse during the pandemic as theatres struggled to lure the audience.”
The culture ministry has asked the state-run Korean Film Council in charge of collecting local box office data to improve transparency. “The controversy over box office rigging has undermined public confidence in the local film industry,” said Culture Minister Park Bo-gyoon last month. “The industry needs to come up with various measures to restore public confidence.”
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