The company’s main push this year is to maximise the opportunities from its $315 million, decade-long Olympic Games broadcast rights deal, starting with Paris 2024 and ending with Brisbane 2032., hosted by British comedian, actor and writer Stephen Fry, filmed in a production hub in Manchester, with Australian expats living in the UK as contestants.
Parsons added the company is looking beyond its local network rivals with its ongoing digital evolution and instead aiming to take the fight up to the likes of YouTube and Facebook. Meanwhile, Hayek and Haagsma said the work done so far by Parsons and his team offers Nine a way to take collaborative work to the next level.
“What we’ve done historically is, lots of great people doing great work, but now we have this consolidation of product thinking by each business strategy and by consumer type, brought together in a real centre of excellence,” Haagsma added.Haagsma said that the “gift” Olympics deal had acted as a starting gun to bring together Nine’s assets more succinctly, addressing how consumers interact with, and consume, content.
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