Country Music Knows What You Did This Summer: Streamed the Hell Out of Its Artists

and unusually high digital song sales were the main factors pushing those songs to Number One.

So why is country taking off now? The most likely scenario would suggest that country’s main demographic — older and still major consumers of radio and digital downloads — is finally catching up to streaming.Lainey Wilson. “It’s about accessibility, and streaming is most accessible. Country is cooler than it’s ever been and more people depend on streaming platforms, but people’s tastes are changing and broadening.

Still, Marconette says older fans warming to streaming is moving the needle too, particularly as the pandemic kept the world stuck at home and forced more listeners to experiment with Spotify, AppleMusic, and other streaming services. Loba, meanwhile, says the older country audience is catching on to streaming partly out of necessity. Walmart, BBR Music Group’s largest retailer, is scaling back on selling physical CDs as the medium continues to fall.

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Gus Miller TrioGus Miller Trio American roots music from Austin, Texas. The Gus Miller Band has been described as 'a laid back outlaw hippie country vibe, rooted in place and attitude' by LA On Lock, drawing influence from the cosmic country sounds of the early ‘70s (Gram Parsons, Willie Nelson, Jerry Jeff Walker). '[His style] really flows in the flavor of some tight vintage outlaw country,' Independent Music Review wrote, while a recent interview with Music Mecca praises Gus' music as 'reminiscent of country classics from eras of the past'.
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