Singer-songwriter Jimmy Buffett, who popularized beach bum soft rock with the escapist Caribbean-flavored song “Margaritaville” and turned that celebration of loafing into a billion-dollar empire of restaurants, resorts and frozen concoctions, has died. He was 76.
The song is the unhurried portrait of a loafer on his front porch, watching tourists sunbathe while a pot of shrimp is beginning to boil. The singer has a new tattoo, a likely hangover and regrets over a lost love. Somewhere there is a misplaced salt shaker. “There was no such place as Margaritaville,” Buffett told the Arizona Republic in 2021. “It was a made-up place in my mind, basically made up about my experiences in Key West and having to leave Key West and go on the road to work and then come back and spend time by the beach.”
His special Gulf Coast mix of country, pop, folk and rock added instruments and tonalities more commonly found in the Caribbean, like steel drums. It was a stew of steelpans, trombones and pedal steel guitar. Buffett’s incredible ear for hooks and light grooves were often overshadowed by his lyrics about fish tacos and sunsets.
The brand has since expanded to dozens of categories, including resorts, apparel and footwear for men and women, a radio station, a beer brand, ice tea, tequila and rum, home décor, food items like salad dressing, Margaritaville Crunchy Pimento Cheese & Shrimp Bites and Margaritaville Cantina Style Medium Chunky Salsa, the Margaritaville at Sea cruise line and restaurants, including Margaritaville Restaurant, JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and...
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