NEW YORK — Singer-songwriter Jimmy Buffett, who popularized beach bum soft rock with the escapist Caribbean-flavored song “Margaritaville” and turned that celebration of loafing into a billion-dollar empire of restaurants, resorts and frozen concoctions, has died. He was 76.
The song is the unhurried portrait of a loafer on his front porch, watching tourists sunbathe while a pot of shrimp is beginning to boil. The singer has a new tattoo, a likely hangover and regrets over a lost love. Somewhere there is a misplaced salt shaker. The song soon inspired restaurants and resorts, turning Buffett’s alleged desire for the simplicity of island life into a multimillion brand. He landed at No. 18 in Forbes’ list of the Richest Celebrities of All Time with a net worth of $1 billion.
His special Gulf Coast mix of country, pop, folk and rock added instruments and tonalities more commonly found in the Caribbean, like steel drums. It was a stew of steelpans, trombones and pedal steel guitar. Buffett’s incredible ear for hooks and light grooves were often overshadowed by his lyrics about fish tacos and sunsets.
The brand has since expanded to dozens of categories, including resorts, apparel and footwear for men and women, a radio station, a beer brand, ice tea, tequila and rum, home décor, food items like salad dressing, Margaritaville Crunchy Pimento Cheese & Shrimp Bites and Margaritaville Cantina Style Medium Chunky Salsa, the Margaritaville at Sea cruise line and restaurants, including Margaritaville Restaurant, JWB Prime Steak and Seafood, 5 o’Clock Somewhere Bar & Grill and...
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