Why 'Barbie' Is–and Will Be–the Biggest Movie of the Year

pulled people back to theaters just when cinemas needed audiences most. Nearly one-in-five people who saweither couldn't remember the last time they saw a movie or knew that they had not seen a movie since before COVID-19 spread, according toOf those people who were returning to the theater for the first time since the pandemic, 40% said that watchingin theaters reminded them of how much they enjoy going to the movies and they planned to go more often.

film to 2024. And it's not just potential blockbusters that are moving on the release calendar: Searchlight Pictures has postponedto April of next year. The fact that studios are willing to take a short-term hit on their profits this year by moving these films demonstrates just how dependent they are on actors like Aaron Taylor-Johnson, Paul Rudd, Emma Stone, and Zendaya to actively promote their movies and coax audiences to theaters.

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