Diddy announces first solo album in 17 years with star-studded trailer

The trailer begins with reflective questions about the project's inception. "Why am I doing this?" Diddy asks in the opening narration. "You know what I'm saying? Especially with the success that I've had. Especially where my life is.

He hints at the meaning behind the album's title later in the trailer. "We in the love era, that's the frequency that I'm asking y'all to be a part of," Diddy says. "I had to go off the grid in order to really lock in 'cause I was so addicted to my phone, so addicted to the work, so addicted to the bulls---."that he'd legally changed his middle name from John to Love, so the album title's seems to be a bit self-referential.

The trailer ends with a bold proclamation: "I'm not leaving here until the world has changed." Watch the video above.

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