Somewhere, Lex Luthor is smiling. Superheroes, the bane of his villainous existence, are having a rough year at the multiplex. The Flash stumbled hard. Shazam! Fury of the Gods fizzled. Ant-Man and the Wasp: Quantumania opened big, then fell fast. Will Blue Beetle reverse the trend? The $30 million it’s expected to make this weekend isn’t so bad for a film originally intended to go straight to streaming, but still pretty dire for something that cost four times that.
A steady descent It’s been all downhill for the genre, in terms of sheer conversation-monopolizing popularity, since 2019. Arguably, that’s when superhero movies hit their cultural peak. Avengers: Endgame fulfilled its destiny as the commercial apotheosis of the Marvel crossover project, seemingly assembling every person with even the most passing interest in costumed titans under one ticket-buying tent.
Glorified TV Marvel, especially, has long been preparing its audiences to look at superhero movies as glorified television. For a while, that was great for business: By constantly connecting to other installments of the franchise, every MCU entry became a necessary piece of the puzzle — a semiannual episode you had to catch to follow the larger story.
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