across music streaming platforms. It marks Russell’s debut under Arista Records, a subsidiary of Sony Music Entertainment with which he signed a contract earlier this month. He resigned from his desk job as a senior business strategist for a capital markets and software company days later.“I had absolutely no indication the song would be as big as it is now,” Russell said. “I went to bed with 30,000 followers and woke up with 100,000.”Russell grew up in Dallas, but now lives in Los Angeles.
“At the time I understood it was an escape, an outlet,” he said. “But over time, I got more serious.”“I was bored on the weekends with friends performing at shows that I’d go to,” he said. “The people loved their music. It was like the soundtrack of their lives. It felt really meaningful to me. So I decided to look at it more seriously.”
“A big benefit of TikTok for me has been getting real-time feedback,” Russell said. “It’s helped me develop what my sounds is and I can also see what people like.” Russell thought his lucky streak on TikTok happened about a month ago when one of his videos broke a million views. “I thought to myself, ‘you get your one moment and that’s it,’” he said. “But then this happened.”Within hours of Russell posting a snippet of “Lil Boo Thang” on TikTok, users began pleading for the full version. In a reply video, Russell posted a skit about how the demand for a full track had him “fearing for his life.” It got more than 40,000 likes within a week.
Entertainment Entertainment Latest News, Entertainment Entertainment Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: screenrant - 🏆 7. / 94 Read more »