‘Blue Beetle’: How Grassroots Backers Are Trying to Boost the Latino-Led Superhero Movie

is the first major live-action release to bow since the actors strike began July 14 that did not have a press tour banked ahead of time. The movie would ordinarily be getting a full publicity push, with its cast — including George Lopez, Bruna Marquezine and Harvey Guillén — making stops at San Diego Comic-Con and speaking about the significance of this film.

“It’s heartbreaking,” director Angel Manuel Soto says of his cast not being able to promote the film. “This is their moment. We’ve never had a [studio superhero movie] that celebrates our culture, with characters who look like my family and many other families out there. So it’s a shame they cannot have the spotlight that they deserve.”

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