Avant’s achievements were both public and behind the scenes, as a name in the credits, or a name behind the names. Photo: AP Archive
Avant, inducted into the Rock & Roll Hall of Fame in 2021, died Sunday at his home in Los Angeles, according to a family statement released Monday. “He exemplified a certain level of cool and street smarts that allowed him to move confidently into worlds that nobody had prepared him for, never doubting he could figure it out,” former President Barack Obama and former first lady Michelle Obama, among the many prominent people he befriended, said in a statement.
Sometimes called “The Godfather of Black Music,” he broke in as a manager in the 1950s, with such clients as singers Sarah Vaughan and Little Willie John and composer Lalo Schifrin, who wrote the theme to “Mission: Impossible.” In the 1970s, he was an early patron of Black-owned radio stations and, in the 1990s, headed Motown after founder Berry Gordy Jr. sold the company.
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