Jacqueline Avant, left, and Clarence Avant appear at the 11th Annual AAFCA Awards in Los Angeles on Jan. 22, 2020.
Sometimes called “The Godfather of Black Music,” he broke in as a manager in the 1950s, with such clients as singers Sarah Vaughan and Little Willie John and composer Lalo Schifrin, who wrote the theme to “Mission: Impossible.” In the 1970s he was an early patron of Black-owned radio stations and, in the 1990s, headed Motown after founder Berry Gordy Jr. sold the company.He also started such labels as Sussex and Tabu, with artists including Withers, Jimmy Jam and Terry Lewis, the S.O.
“Clarence leaves behind a loving family and a sea of friends and associates that have changed the world and will continue to change the world for generations to come. The joy of his legacy eases the sorrow of our loss,” said the statement, which was released by Avant’s son Alex, daughter Nicole and her husband, Netflix co-CEO Ted Sarandos.
“Mr. Glaser would have me go with him to these dog shows,” Avant told Variety in 2016. “And you’ve got to imagine I was the only Black person at the goddamn dog show. He also had these 16 seats behind the visiting dugout at Yankee Stadium, and whenever he’d take me I would try to walk to the back row, and he’d grab me and say, ‘Goddamn it, sit your ass up here with me.’”
“He went and got the deal,” Jones, whose collaborations with Avant would include the TV series “Heart and Soul” and the feature film “Stalingrad,” told Billboard in 2006. “I respected him for that.”
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