Clarence Avant, ‘Godfather of Black Music,’ dies at his home in Los Angeles

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He became the chairman of the board of Motown Records in the 1990s and was the first African-American board member of PolyGram.

He launched the first fully Black-owned radio stations in Los Angeles and was a consultant to MGM and ABC in the 1970s.

He was an advisor and worked in official capacity for Presidents Jimmy Carter, Bill Clinton, George Bush and Barack Obama. Avant was credited with persuading Jim Brown to launch an acting career after a successful NFL career, and served as a mentor to music figures, L.A. Reid and Baby Face, Sylvia Rhone, Jheryl Busby and Jimmy Iovine.

 

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