The brothers who sold faith and ‘Sound of Freedom’

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The Harmon brothers are legends in Utah’s Mormon country for marketing church-friendly products to the masses. But their latest film has unleashed something else.

The Harmons’ latest release, a low-budget action flick about an American who hunts pedophiles through the Colombian jungle, nearly topped the new Indiana Jones on July 4 and has since cleared $165 million at the box office. Not to mention screenings at the U.S. Capitol and Donald Trump’s golf club, and hundreds of millions of TikTok users who have watched videos of one another opining about the global sex-trafficking crisis in living rooms and movie theater parking lots.

By the 2010s, they were running Harmon Brothers LLC in Provo, Utah, a small city that houses Brigham Young University, the flagship school of the Church of Jesus Christ of Latter-day Saints, to which the family belongs. The Harmons were already expanding their vision from YouTube to Hollywood by then. They launched an online service called VidAngel in 2014, which Daniel Harmon

The complicated system allowed the Harmons to defend their business under the Family Movie Act of 2005, which allows customers to edit films they buy. But under pressure from the lawsuit, VidAngel reorganized in a bankruptcy and finally

 

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