. At the time, Mattel denied the Earring Magic Ken was queer and later pulled him from shelves.
She also underlined the importance of diversity in toy collections and providing “open-ended play opportunities and not to endorse stereotypes that the Barbie collection and dolls in general are only specific to a particular gender.” Circana doesn't break out Ken from Barbie sales. Still, “I suspect that, with the movie, sales of Ken dolls will experience a strong lift in sales," Juli Lennett, VP, U.S. toys industry advisor at Circana, wrote in an email to The Associated Press. Additional experts also expected a spike in interest, but weren't sure about the long run.
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