Mattel's Real Weird Barbie Doll Misses The Point Of Kate McKinnon's Movie Character

Warning: Spoilers ahead for Greta Gerwig's Barbie!Kate McKinnon's "Weird Barbie" was a highlight of Greta Gerwig's Barbie, but the fact that Mattel is now selling a Weird Barbie doll proves the company completely missed the point of the movie. McKinnon's character was pivotal in leading Margot Robbie's "Stereotypical Barbie" down a path of self-discovery involving the real world and Barbieland.

SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Even well before Barbie's July 2023 release, Mattel and Warner Bros. put a lot of effort into advertising. Barbie's marketing has been one of the most extensive in recent memory, with an array of promotional campaigns, PR stunts, and merchandise tie-ins. Now that Barbie has been released, even more merchandise has been hitting shelves and websites, including the "I'm Kenough" hoodie worn by Ryan Gosling's Ken.

Mattel's Weird Barbie doll looks almost toned down when it comes to the "weird" factor. It's as if Mattel made the doll look more traditional, going against what made McKinnon's character so meaningful in Barbie. By treating Weird Barbie like any other doll launch, Mattel is acting more like the executives in Barbie who were more focused on finding new versions of dolls to sell rather than acknowledging the real thematic messages the characters represented.

How Mattel Should Have Released Weird Barbie Instead If Mattel wanted to truly acknowledge the point of Weird Barbie and sell a doll based on the character, there was a much better way to do it. To encourage individuality and personal "weirdness," Mattel should have sold a customizable Barbie equipped with markers and safe tools. This would have allowed kids and collectors to customize their own dolls as a way to emulate what made Weird Barbie's DIY element so special.

Even so, there's also an argument to be said that Weird Barbie shouldn't be sold at all because it essentially groups her into the more mainstream dolls. Being sold in the final form customized by someone else isn't what Weird Barbie represents.

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