and there aren’t currently any plans to immediately launch itcall
on Tuesday, saying artists should always have a choice if they’ll allow their likeness to be used. “There’s nothing more precious to an artist than their voice,” Kyncl said in the call, “and protecting their voice is protecting their livelihood and protecting their persona.” Google and UMG’s proposed licensing agreement comes even as some artists including Drake and the Weeknd, both of whom are signed with , have been outspoken about deepfake music after a TikTok user posted AI-generated songs using vocals resembling the two artists.
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