I’ve long admired Alicia Keys’s journey. From the meteoric rise of her musical career to her seemingly effortless transition into motherhood and fearless leap into the world of beauty, she’s been on a winding path of success, soul-searching, and self-discovery — and it’s still going.
I can see her wheels turning as she trails off. Keys is pretty upfront about the importance of her mind-body connection — and that there’s no magic bullet in life. Yes, she knows the fundamentals about what to put on her face , but for her, a conversation about skincare is a conversation about mental health, too.In an age where it seems like every celebrity has a beauty brand they claim will change our lives, it’s a refreshing perspective.
It’s easy to forget — perhaps because of her inherent poise, the soul she brings to her music, or the maturity of her voice — that Alicia Keys was just a kid when she became famous. Columbia Records signed her at 15, and she’s been cranking out hits since “Fallin” debuted more than 20 years ago. And it’s not a huge leap to infer that the ongoing internal work she’s done on herself is part of how she’s avoided the many pitfalls of child stardom.
“As I started to get more into that personal relationship with myself, that's when I started realizing, ‘Okay, it's not about anything specific,’’’ she adds. “It's not about makeup or no makeup. It's not about mascara or no mascara. It's not about lipstick or no lipstick. That's not what it's about. What it's about is, how do you want to express yourself, and what space do you want to claim for yourself.
That kind of self-reflection is one of the many rituals Keys embraces in her daily life. She cultivates moments of quietness and stillness whenever she can to stay grounded — something that’s not easy but especially impactful in 2023’s screen-filled world. “It’s noisy as hell,” she tells me. “It's so loud. Everything is so loud. And you are on your phone, you're on your list, you're scrolling through that. Your friends are super opinionated.
“Sometimes you need more, sometimes you want less. Sometimes I'm performing. Sometimes I'm chilling,” Alicia explains about the product’s inspiration. At its core, It’s Like Skin embodies how she uses makeup today: to match her needs and to adapt to her wants. Versatile, buildable, and meant to be applied with your fingers, this is makeup for people who haven’t always loved makeup. “Whatever you are today, it's like you, and it's like skin, and it's simple,” she continues.
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