ESPN and Penn strike $2 billion deal to rebrand sportsbooks as ESPN Bet

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The cash infusion from Penn comes as ESPN confronts a deteriorating cable business that has lost some 30 million homes over the last decade. ESPN’s parent company, Disney, lost billions on streaming, while the costs for top sports rights continue to rise.

ESPN announced Tuesday that the sports media giant will partner with gambling operator Penn Entertainment to re-launch its online app as ESPN Bets.

Disney CEO Bob Iger announced recently that ESPN is looking for outside investors, a once unthinkable scenario.

 

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