Life Beer is salvaging the dearth of female highlife musicians through Hi-Life Fest

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Highlife music, a genre popularly known for its melodious sounds and storytelling elements, originated in Ghana in the 19th century, and has over the

years, transcended nations and generations, sharing the rich cultural heritage of the Africans. Highlife music is now sung worldwide and has over time been infused with other genres such as Hip-Hop, Afrobeat and Rock.

However, as highlife music continues to develop, there is a notable dearth of female musicians embodying the music genre compared to their male counterparts.With melodious sounds and vibrant beats, highlife music has served as a platform for musicians to share their stories.

While they faced numerous challenges, they overcame societal expectations and excelled in the industry. Through their successes, they serve as sources of inspiration, showing that women have an essential role to play in the highlife music industry. Unfortunately, the representation of women in highlife music has declined, leading to a shortage of female voices in the industry.The reason for this dearth might not be far-fetched. The Nigerian music industry is very competitive.

Since its inception, Hi-Life Fest has had six female talents involved in the competition, and the impact of these women on the show cannot be overemphasised, as they have warmed their way into hearts and homes and inspired several individuals, male and female alike to take their chance at being the next highlife superstar.

 

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