Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT The WGA and SAG-AFTRA have been on strike since May 2 and July 13, respectively. Both unions are striking for a number of reasons, one of which is artificial intelligence. The technology is still relatively unknown, but the possibilities could prove dire for many professions in Hollywood, including actors and writers. The AMPTP refuses to put protections in place in the new WGA and SAG-AFTRA contracts that satisfy the unions.
What we are personally asking for within the strike is number one active consent. So what we've seen in a lot of contracts that are coming through from both massive companies and small is that they will bury a clause in a 20 page contract on page 14, that gives them access to use our session recordings for whatever they want. However they want. Whenever they want. Literally, the clauses in perpetuity throughout the known universe in any technology currently existing or to be developed.
Let's say somebody takes my digital voice and puts it on a Honda ad. Well, in union contracts, we have something called exclusivity, which means if Toyota licenses my voice for their campaign, I am not allowed to do any other cars, they pay for the exclusivity of my voice to only work with them. But if somebody takes my voice without my consent, without my option to say yes, no, and puts it on a Toyota ad, I am now in breach of contract.
Cissy Jones: I have not heard of a Toyota Honda type situation. But for non-union contracts, it's rampant. It's all over. It very much seems like WGA, SAG-AFTRA, NAVA are at the forefront of this conversation, but how does it affect just entertainment and animation as a whole? Because I've seen articles about them wanting to incorporate AI into casting and then with AI art being so rampant, I would assume it's become a thing with animation as well.
Cissy Jones: I can't speak to the strikes in particular because I'm not on the committees that are doing all the negotiating. What we at NAVA want to see is published on our on our webpage navavoices.org/synth-ai/. Its mouthful. I know. Essentially, what we want is consent, active consent, right? Just like I spoke about. Control [and] compensation. What I would love to see is a union contract that says, we're going to create a digital version of Cissy Jones's voice.
But for those of us who aren't making crazy money, every single one of us is vulnerable. So the more people that I have spoken with in the industry, whether it's reporters, or editors, or audio engineers, or actors, we're all freaking terrified. So if there's a way that we can safeguard this for all of us, everybody seems to be on board. But it takes all of us.
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