Moda OperandiWe have done special ‘Made for Moda’ capsules in the past [when a collection is made in partnership with brands specifically with the Moda customer in mind] but this is the first of its kind because there are three parties involved. Moda has connected a supplier of sustainable raw materials to an independent designer to tell a deeper story.
The idea for the concept capsule came to life after Hennig was introduced to Rossellini and Wiedemann and learned of their mission to “foster the next generation of environmental stewardship through Mama Farm’s educational programming,” said Hennig.
“Lauren is such a visionary; of course she understood the opportunity and the challenge. Through her chief merchant April Hennig they got Aisling Camps on board, who is an incredible wool artist based in Brooklyn,” said Wiedemann, who emphasized the importance of not focusing on the negative effects of the industry — specifically fast fashion — but rather utilizing the “tenets of the farm-to-table movement,” and channeling it into the industry.
Each piece was designed with simplicity in mind, in order to let the wool’s natural textures and colors shine. Furthermore, each style is available in extremely limited quantities, based on the availability of materials sourced from Mama Farm’s flock.