"With the younger generation, I feel like they really value individuality and looking different from other people," Bornstein said."This method for getting dressed really just promotes that uniqueness and how you can switch it up very easily and very cost efficiently, and create something totally different and totally not straightforward."
It's no wonder, then, that Gen Z is embracing another similarly kitschy and thriftable aesthetic: Kramercore. As, everyone wants to dress like Kramer this summer. Yes, Kramer, the Seinfeld character constantly bursting into the room to inform everyone about his latest side quest. Think zany button downs, fun collars, slightly cropped pants, and loafers. If it's already in your closet, throw it together for whatever the day brings.
As Mull posits, Kramer's eclectic aesthetic fits the current moment: A mishmash of older style that's still timeless, a reaction to an uncertain world — Kramer could be up to quite literally anything — met with just a bit of fun. As the, Kramercore frenzy already struck the nation once in 1994, a few years into the show's run.
"Fashion-wise, we've really created a monster," Seinfeld costume supervisor Charmaine Simmons told the Times in 1994. That hunger for Kramer clothing came against an economic backdrop that might sound familiar: In 1991, there had been a
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