Margot Robbie attends the European premiere of "Barbie" in London, Britain July 12, 2023. REUTERS/Maja Smiejkowska
"Barbie", which stars Margot Robbie in the title role, recently grossed $800 million in global box office, helped in part by a viral "Barbenheimer" meme that paired the film with a biopic of nuclear bomb scientist J. Robert Oppenheimer that opened at the same time.initially latched on to fan-produced memes that depicted Robbie's Barbie with actor Cillian Murphy's Oppenheimer alongside images of nuclear blasts.
A #NoBarbenheimer hashtag trended online, prompting Warner's Japan division to issue a rare public criticism of its parent company, which then followed with an apology this week. "Your post at this time will get on the nerves of many Japanese, and will further solidify their resolve to never go to see that movie," replied a poster known as tsuredzure on the X platform formerly known as Twitter.
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