,” says, “but, in reality, the racial diversity of the Barbie character wasn’t there yet.”
In 1968, Mattel made a more dramatic move. As Goldberg recounts, the civil-rights activists Robert Hall and Lou Smith, leaders of Operation Bootstrap, a Black economic-development organization founded in the wake of the Watts riots and based in South Central Los Angeles, were invited to meet with the Mattel president, Elliot Handler, and other executives at company headquarters. They were the only Black people in the room in Hawthorne, California, which was historically.
which, in their interpretation, demonstrated the preference of even young Black schoolchildren for white dolls. This theory of “damage psychology” was popularized in mainstream publications such as, which, during the next decade-plus, published numerous images of playrooms full of developmentally appropriate toys, including dolls.
The dolls that Shindana produced in South Central from 1968 to 1982 came to include Baby Nancy, with a face modelled after a local six-year-old and sketches by neighborhood high-school students; Malaika, a fashion doll with natural hair and “Afro-print” clothing like that sold at Operation Bootstrap’s boutiques; and Wanda Career Girl, initially sold in nurse, ballet-dancer, and stewardess iterations, with a booklet that included pictures and first-person narratives of real women describing...
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