. He uses social media to get followers engaged with environmental issues and to try to help people overcome eco-anxiety. “A lot of times when you look at an issue as big as these global crises, there’s a choice,” he says. “You can either go down the feeling of, ‘I’m only me, what can I do?’ or you can go, ‘I’m only me, I’m going to do what I can’.”
Gallagher asks followers to promise to make small lifestyle changes, from flying less to reducing waste, eating less meat or buying locally. For each pledge, a tree is planted as part of Gallagher’s
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