Trends are “totally cyclical”, according to Ms Demopoulous, so it seemed about time Gen Z took inspiration from the late 90s and early 2000s to bring back smoking.“We do have younger people who just came out of a pandemic, and there definitely seems to be a desire to party, to care a little bit less.There is more “nihilism” among Gen Z, which could prompt them to smoke more.
“[A vape] doesn't have the cool factor that a cigarette does,” Ms Demopoulous said. “Seeing someone hit a vape is never going to be the same as seeing someone take a long drag on a cigarette.”
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