Burberry Taps ‘Barbie’ Actor Emma Mackey for New, Refillable Fragrance

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Burberry is burnishing its green credentials and releasing its first fragrance in a refillable bottle, Goddess, with a campaign starring 'Barbie' actress Emma Mackey, shot by Mario Sorrenti.

She added that Mackey was chosen “because she is a powerful embodiment” of strength, confidence and empowerment.

“Lionesses represent female unity and strength. They are confident and move together. Much like them, we stand on the shoulders of the women who came before us and those who bolster us throughout our own lives,” she added. Vanilla absolute, added a darker and richer — milkier — angle, according to Clerc Marie, who also added notes of bright lavender diva essence from Provence and earthy notes of cocoa and ginger roots.The fragrance is available in 10-, 30-, 50- and 100-ml bottles, and the refill capsules are available separately.

 

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