Margot Robbie didn't break character with her 'Barbie' press looks

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She may be a Barbie girl in a Barbie world, but the boundaries between Barbieland and real life blurred for Margot Robbie during the whirlwind international press tour for the Greta Gerwig-directed movie.

,’ following in the recent footsteps of the spidery details Zendaya donned while promoting “Spiderman: No Way Home,” Jenna Ortega’s gothic glamour for “Wednesday” and Halle Bailey’s, well, mermaid gowns for “The Little Mermaid.”

It’s a fashion tactic that appeared to have particularly struck a chord with “Barbie,” as excitement mounted for the summer blockbuster. Images of her outfits went viral thanks to their nostalgia factor, while Mukamal was praised for his creative and flattering takes.Margot Robbie’s suited 'day' look at the Seoul premiere of Barbie was a throwback to 'Day to Night' Barbie from 1985. Margot Robbie changed into the hot-pink 'night' look as well.

Ryan Gosling and Margot Robbie's outfits at CinemaCon in April hinted at what was to come on the official press tour. Robbie in Moschino at a press conference in Seoul. Under then-creative director Jeremy Scott, the Italian label's Spring-Summer 2015 collection was inspired by Barbie.

 

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