The technology has improved much in the last few years, creating concern that everyday people may not always be able to tell what is real and what is fake. German artist Boris Eldagsen recently
Hernandez says he was skeptical of AI technology at first, but as an art director and a creative person, he has started to open himself up to the new possibilities. It’s a convenient and low-cost way for him to try out his ideas. He said he would love to go to Japan, find a studio and cast people for a real-life photo shoot on female sumo wrestlers, but it’s just not realistic for him.
“For me, it’s more of thinking like a camera. For example, one of the prompts I use is ‘cinematic.’ I want the image to be ‘high-resolution.’ I want to have a film that is ‘Kodachrome.’ I want the style to be ‘documentary photography.’ Or I want the style to be more like ‘advertising photography’ for others, for example.”
One funny example: When he was first making images of pregnant men — an idea based around parental leave policies — he couldn’t get the bellies to look just the way he wanted them. In these AI prompts, you can even put in the names of real-life photographers to get an image that resembles their style. But Hernandez doesn’t necessarily see it as copying someone else’s work. He says art inspires other art and there are countless examples of people using others’ work as inspiration.
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