Barbie’s latest look is diverse. But is it toying with fans?

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Many Barbie fans, especially parents, feel the new film and doll franchise reflects the representation they looked for as children. But is its inclusive message authentic, or toying with fans?

And for first-generation, immigrant children, Reynolds said that those efforts, however imperfect, really matter. Barbie represents a “cultural notion of Americana that is important to many communities of color,” she said. And in the film, diverse Hollywood stars are cast as dolls that “purposely represent this new ‘Americana.’”

Dressed in Barbie character principal librarian Monica Sanchez reads “The Story of Barbie” to children at the Anaheim Public Library Euclid Branch on Wednesday, July 26, 2023. Penelope Fuentes, 6, of brea, second from left, holds her mermaid Barbie during Barbie story time at the Anaheim Public Library Euclid Branch on Wednesday, July 26, 2023. Diana Fuentes, from Brea, said that children now have a wider selection of dolls on the shelves that look “just like them.” She praised how her 6-year-old daughter can play with Barbies that represent both her physical attributes and career dreams.

Fourteen-year-old Ava Rodriguez said watched the new movie with her family, and it reminded her how nice it is to have a doll that “looks like you, who you can relate with.” Playing with her Barbie when she was younger always made her feel like she could be anyone she wanted to be. “It’s hard to tell whether this movie is authentically representing diversity, or whether it’s meeting the industry quotas that have been established over the last few years,” she said. “I don’t know; I’m not mad to see it.”

 

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