The studio pushed back the release of two movies that had been slated to arrive in theaters before the end of the year: an untitled fourth installment in the “Ghostbusters” franchise and “Kraven the Hunter,” an action thriller about a character who appears in Marvel comic books.
The rules set by SAG-AFTRA, the actors union, prevent stars from participating in promotional campaigns that marketing executives believe help drive ticket sales.The news came after two smaller distribution companies revised their release calendars. Metro-Goldwyn-Mayer, a unit of Amazon, bumped the Zendaya tennis drama “Challengers” from September to December. Searchlight Pictures, the Disney-owned art-house label, moved the Emma Stone surrealist fantasy “Poor Things” from September to December.
The postponements from Sony are likely to rattle pandemic-battered exhibitors. The nation’s brick-and-mortar theater chains are enjoying fresh momentum thanks to— a joint cultural phenomenon that some business analysts believe could rejuvenate consumer enthusiasm for traditional moviegoing.
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