'Barbie' box office dominance extends beyond the weekend

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It was never just about making a movie with 'Barbie,' Mattel CEO Ynon Kreiz says. 'This was about creating a cultural phenomenon.'

related investing newsOn Monday, "Barbie" added $26 million to its haul, the biggest Monday in the history of Warner Bros. and the best-ever for a female director. Greta Gerwig's bubblegum pink feature added another $26 million on Tuesday, extending its domestic box office to $214 million.

Fewer than 100 films have topped $100 million in their opening weekend, and, traditionally, those films have been male-driven superhero fare from Marvel and DC or from marquee franchises like Harry Potter, Star Wars or Jurassic Park."The Super Mario Bros. Movie," which snared $146.3 million during its debut and has gone on to top $1 billion worldwide during its theatrical run.

 

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