With ‘Barbie,’ Greta Gerwig breaks a box office record for female directors

With $162 million in ticket sales from North American theaters, according to studio totals Monday, “Barbie” catapulted past both “Captain Marvel,” which was co-directed by Anna Boden and opened to $153.4 million in 2019, and “Wonder Woman,” Patty Jenkins ’ 2017 film that debuted to $103.3 million. Boasting a reported price tag of $145 million, “Barbie” also cost less to produce than “Captain Marvel” and “Wonder Woman” .

A close, but imperfect comparison is “Fifty Shades of Grey,” which was directed by Sam Taylor-Johnson, and made $85 million in its first three days. The R-rated adaptation opened on Presidents Day weekend in 2017 for a five-day haul of $93 million. “Barbie” and Gerwig's success was celebrated widely online with many in Hollywood pausing to reflect on the moment. Reese Witherspoon posted “way to go, GG!” on Instagram, while director Ry Russo-Young wrote that “'Barbie' and its success looms as a beacon of hope" amid the strikes and widely shut-down productions.

“Greta Gerwig’s ‘Barbie’ accomplished something so profound,” Melissa Silverstein, the founder of the blog Women and Hollywood and the artistic director of the Athena Film Festival, wrote in an email Monday. “The fact that she made a funny, entertaining feminist critique and broke so many box office records with a movie about a doll that has been such a lightning rod in our culture is a monumental feat that should not be underestimated.

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