Summary SCREENRANT VIDEO OF THE DAY SCROLL TO CONTINUE WITH CONTENT Superheroes in both Marvel and DC films often receive new costumes in every project they appear in. Several live-action film and TV franchises have been borne from the pages of Marvel Comics and DC Comics, bringing dozens of iconic superheroes to life in the Marvel Cinematic Universe, DC Universe, Sony Spider-Man Universe, and Fox X-Men franchise, among others.
For DC Entertainment, Mattel - the company behind Barbie and Hot Wheels - has produced the majority of DC toys, after entering a deal with Warner Bros. in 2000. The fact that superheroes go through many costume changes in their respective franchises means that even more toys and a greater range of merchandise can be developed, bringing in even more revenue for studios.
In the MCU, Tony Stark designed multiple Iron Man suits of armor as a coping mechanism, each developed with new and futuristic technologies in mind. Peter Parker also went through similar changes as Spider-Man, taking him from his civilian Spider-Man costume, to his Stark tech suit, to his handmade costume in Spider-Man: No Way Home.
New Superhero Costumes For Every New Movie Is A More Recent Trend Although superheroes changing their costumes seems to be a regular occurrence in recent live-action film, this is still a relatively new trend. This pattern only really started to rise after the inception of the MCU and DC's shared universes, and hadn't been seen that regularly in prior comic book movie adaptations.