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Ahead of Barbie movie, Mattel has created a marketing blitz with more than 100 brandsAwash in pink, everyone wants a piece of the Barbie movie marketing mania
Source: globeandmail - 🏆 5. / 92 Read more »
‘Barbie’ And ‘Oppenheimer’: An Unlikely Connection (It’s Not The Release Date)While there's been much debate over 'Barbie' and 'Oppenheimer''s box office film projections — given their shared release date — the two films happen to have something else in common, far more unexpected. In Greta Gerwig's 'Barbie', the Oscar-nominated filmmaker includes a Marcel Proust Barbie in the movie, in honour of the late French novelist,…
Source: ETCanada - 🏆 67. / 51 Read more »
The marketing power of the Barbie movie is something to behold | CBC NewsThe Barbie movie arrives in theatres on Friday, but a tidal wave of hot pink — Pantone 219-C, to be exact — has preceded it. Mattel has inked crossover deals with dozens of companies to promote both the movie and the famous doll herself.
Source: CBCNews - 🏆 2. / 99 Read more »