Canada’s competition commissioner is doubling down on its claim that the country’s largest movie theatre chain is using “deceptive marketing practices” to sell tickets.
Boswell has charged that the fees applied to some Cineplex movie tickets bought online constitute so-called price dripping, a deceptive practice where customers are drawn into a purchase without full disclosure of the final cost. “Cineplex also glosses over the fact that when the price of a movie ticket is disclosed on the ‘tickets’ page, Cineplex does not actually adjust each price representation to show the full price,” Boswell said.