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Here are the July brand value rankings for individual male K-Pop idols, based on big data analysis by theFrom June 15 through July 15 KST, the Institute analyzed big data of currently active individual male K-Pop idols in areas including consumer participation, media activity, communication, and community activity. In order to determine a brand's"brand value", big data is converted into numerical values before they are added up to find the total value.
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