, hip hop star Snoop Dog put it succinctly: ”can someone explain to me how you can get a billion streams and not get a million dollars. That s__t don’t make sense.”
By keeping so much for themselves and leaving musicians with the dregs – the labels could be killing their own business. New musicians are abandoning them. To make ends meet, they’re working in content marketing, or producing soundtracks for online games or finding other ways to make money that don’t entail entering into a bondage relationship with a label and Spotify.
For all the hype, bubbles and burst hopes of the non-fungible token market these past three years, this innovation contains an undeniable breakthrough: the creation of unique, one-off digital assets, a construct that was impossible in the everything-can-be-replicated internet that preceded it.
, better known by his stage name Steinza, offer concert-going fans who’d acquired his NFTs special privileges such as exclusive access to a virtual screening of his shows and the opportunity to own multimedia memories from the concert.
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