The story behind Barbenheimer, the summer’s most online movie showdown

"Oppenheimer" has the bomb, the alluring mysterybut it's not the kind of movie that lends itself to, say, a frozen yogurt collaboration.

Is the competition real, though, or just a meme? Some in Hollywood wondered if Warner Bros. plopped"Barbie" on the weekend as a slight to Nolan, who had opened many films for the studio in that corridor including"Inception"He left Warner Bros. amid its controversial decision to send a year's worth of movies to streaming and made"Oppenheimer" with Universal instead.

There is an unspoken code of conduct: Never badmouth another studio’s film, publicly at least. This is partly decorum, especially when it comes to “box office showdowns” which all will say are a creation of the press and sideline spectators. But it’s also rooted in some truth: The conventional thinking is that having eyes on one movie is good for other movies — you see their posters and trailers and on some level everyone benefits.

And social media has allowed movie stars to get in on the game, too. Following reports that Cruise was irked the latest"Mission: Impossible" was going to lose its IMAX screens to"Oppenheimer" after only a week, Cruise posted photos of himself and

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