, it was a"then-radical daytime-television experiment" to do a talk show that was centered on interviewing celebrities and engaging with the live studio audience. But it worked, and the show would go on to change television., David Novak, the former Pepsi marketing executive who came up with the idea for it, said that in 1992, sales for classic colas like Coke and Pepsi were leveling off, and clear and caffeine-free sodas were growing in popularity.
However, Pepsi never gave Surinder the closely guarded actual recipe for Pepsi, so he had to guess it while substituting ingredients to keep it clear. David also told Surinder that the soda would have to go in a clear bottle — which Surinder tried to dissuade him from, as he knew it would make the drink go bad if it was exposed to sunlight.Pepsi released Crystal Pepsi in a few test markets in April 1992, and it created a lot of buzz.