Inside the Actors Strike Press Apocalypse: “The Celebrity Factory Has Shut Down”

“If this goes on for a long time, you will feel it across the whole internet.”

Celebrity interviews are a huge audience driver for any publication that has digital scale. Once those are gone, it impacts not only the primary reach of a given interview, but the secondary reach as well: Other publications picking up quotes, people getting worked up on Twitter, the widespread circulation of photos—that all ceases to exist for an indefinite period of time.

Another thing to consider is just how unprecedented the current situation is. The last time actors and writers were both on strike was in 1960, an entirely different media world. Sure, there will be other things to write about despite the press blackout, including the strikes themselves, as well as industry-oriented topics like streaming strategy and corporate intrigue, the goings-on ofand the like.

Also allowed: press for a book unrelated to an actor’s acting; press and social media that was banked before the strike took effect, as long as it comes with a disclaimer; charity red carpets, but only if there aren’t any logos on the step-and-repeat ; and receipt of lifetime achievement awards . SAG will reach out to publicists if it comes across anything it feels is in breach, and SAG will boot any clients who cross the lines.

“The SAG strike is going to decimate our entire entertainment ecosystem,” said a prominent Hollywood communications executive. “Are there even gonna be Emmys? Emmy packages? Emmy actor roundtables? All the editorial that goes around it?”

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